Contagious: What makes a name catch on?
Apr 17, 2025
By Jonah Berger, author of Contagious In this year’s third-grade classes, teachers might have noticed an unusual number of Kaylas, Katies and Kyles. This follows an earlier bump for Alexes and Amandas, and other names that start with A. Why? One factor might be…the weather. As part of our research...