Good things really do come in small packages! It's amazing how much meaning and variety there can be in just a few letters and one or two syllables. Short baby names can be anything from super-classic John to modern Jax, popular Ava or chirpy Wren. 　　You may have heard that...

　　The most popular baby names in the US were recently revealed to be Liam and Olivia… again. But if you feel like you hear other names more often, there’s a good reason for that! 　　The baby name data released each year by the Social Security Administration lists variant spellings like Aiden and Aidan, Riley and...

　　Your grandparents’ names are about to become cool again. 　　The prevailing theory surrounding vintage baby names is called the 100 Year Rule. Names cycle in and out of fashion, and on average, it takes a century for the cycle to complete. That means that 1920s baby names are in style...

　　Malibu Barbie, Bambi, Wednesday. What is this trend of referencing childhood nostalgia with baby names? 　　We're calling it kindercore names. Kindercore, coined in 2019, is the design aesthetic characterized by decor in primary colors and simple shapes. 　　Like this style, kindercore names harken back to childhood. Specifically, kindercore names reference beloved characters in...